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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520462964231-ANJGCAZZETK8T0OZ2C04/https___press.atairbnb.com_app_uploads_2016_11_AB155250-1.jpg</image:loc>
      <image:title>Narrative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520465622999-NMO0HP5REPQYZSNZH7EH/bell.png</image:loc>
      <image:title>Narrative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520465640522-2XGD7R0BTQX1BORU2PAS/bell.png</image:loc>
      <image:title>Narrative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520465736646-H9MTWE3SMCL1P5Z3XSD7/bell.png</image:loc>
      <image:title>Narrative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520978913575-N1K8VAKDZH9W3J39L9CH/Screen+Shot+2018-03-13+at+3.08.12+PM.png</image:loc>
      <image:title>Narrative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520979136590-6PPIHDAAS9JTOZTXA8TL/martins-zemlickis-57243.jpg</image:loc>
      <image:title>Narrative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520979739694-UK95754XA3SMFWTXTSHI/bg+Mindshifts+Horseless+Carriage.jpg</image:loc>
      <image:title>Narrative</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.shift.to/doctrine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519091188522-ETWK10DXDWZUWULBPBGM/ray-hennessy-233426-unsplash.jpg</image:loc>
      <image:title>Doctrine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092036584-A0SAUN4QVKU2UJF5BSKK/headway-537308-unsplash.jpg</image:loc>
      <image:title>Doctrine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092104466-RN5HJ1VMWBQICQHO3004/yeshi-kangrang-325341-unsplash.jpg</image:loc>
      <image:title>Doctrine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520991066448-KGZBL05ZR43A7NZ41Y67/0389+Road+Sign.png</image:loc>
      <image:title>Doctrine</image:title>
      <image:caption>Agility by Empowering Decision-Making</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1526580018949-0662Z9CC70NZT142GATB/0904+Align+Center+Vertical.png</image:loc>
      <image:title>Doctrine</image:title>
      <image:caption>Achieve alignment + autonomy throughout the organization</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1526580221284-1Z6FZF6MLNB7TAW63Z9H/0644+Site+Map.png</image:loc>
      <image:title>Doctrine</image:title>
      <image:caption>Operationalize strategy throughout a network</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1526580180343-XTP0JIQJ9H1WZ07RFE14/0840+Arrows+Split.png</image:loc>
      <image:title>Doctrine</image:title>
      <image:caption>Adapt quickly to unforeseen circumstances</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519093240396-2IFNG2JP7YF9MBZQ0YE9/AdobeStock_89273510+%5BConverted%5D.jpg</image:loc>
      <image:title>Doctrine</image:title>
      <image:caption>Principles can “nest” inside other principles, like Russian dolls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1526946725443-M4GWOIJHHNMRPUBQDAM7/Doctrine+Guidebook+Cover+1000h.png</image:loc>
      <image:title>Doctrine</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.shift.to/new-index</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092104466-RN5HJ1VMWBQICQHO3004/yeshi-kangrang-325341-unsplash.jpg</image:loc>
      <image:title>Platforms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519091188522-ETWK10DXDWZUWULBPBGM/ray-hennessy-233426-unsplash.jpg</image:loc>
      <image:title>Platforms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092036584-A0SAUN4QVKU2UJF5BSKK/headway-537308-unsplash.jpg</image:loc>
      <image:title>Platforms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519094098302-W5OQTFZLOKQAWP90MB16/0904+Align+Center+Vertical+200.png</image:loc>
      <image:title>Platforms</image:title>
      <image:caption>  Achieve both alignment and autonomy throughout the organization</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519145899720-O15SXSCOSP2XPPIQAQAE/Circle+Hierarchy+4.png</image:loc>
      <image:title>Platforms</image:title>
      <image:caption>Operationalize strategy throughout a network</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519094160719-35JL1SVN853TIX4PQBUD/0840+Arrows+Split+200.png</image:loc>
      <image:title>Platforms</image:title>
      <image:caption>  Empower employees to make good decisions at every fork in the road</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519093240396-2IFNG2JP7YF9MBZQ0YE9/AdobeStock_89273510+%5BConverted%5D.jpg</image:loc>
      <image:title>Platforms</image:title>
      <image:caption>Principles can “nest” inside other principles, like Russian dolls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519093331170-F09UFAAFSRKW6B4NA56X/Narrative+Workbook+Cover%40800x.png</image:loc>
      <image:title>Platforms</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.shift.to/orbit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519666377796-QPEHIDYYJ2ZTEHO7FSK3/spacex-71873-unsplash.jpg</image:loc>
      <image:title>ORBIT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519667472086-A7O1V3VZPZ500G3OT78Y/wojtek-witkowski-275-unsplash.jpg</image:loc>
      <image:title>ORBIT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519666965552-LQWG9FJMTD8UCXNF8QB2/patrick-mcmanaman-116034-unsplash.jpg</image:loc>
      <image:title>ORBIT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519667678075-AVQ8U2DN4BQ5KA2L7DKD/joshua-rodriguez-422768-unsplash.jpg</image:loc>
      <image:title>ORBIT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520450708667-04W02N08RL7KQEFWG84B/0293+Users+Plus.png</image:loc>
      <image:title>ORBIT</image:title>
      <image:caption>10x loyalty by embedding gratitude in relationships</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520975141699-WY2WW1PM3XWWM507R1K3/Lyft_PressKit_08.jpg</image:loc>
      <image:title>ORBIT - Ride-sharing service Lyft invites customers to sit up front. The Brand Relationship shifts from driver/passenger to friend/friend.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520975360661-3ERBDU0WJJ5HJN41GXHA/https___press.atairbnb.com_app_uploads_2016_11_AB155309-1.jpg</image:loc>
      <image:title>ORBIT - Room-sharing service Airbnb has disrupted the traditional Brand Relationship of host/guest and replaced it with neighbor/neighbor.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1520975429068-U57PLSE53WWWGEM23JHU/nest_lifestyle_photo_bedroom.jpg</image:loc>
      <image:title>ORBIT - With its smart devices, Nest has created a Brand Relationship built not on a manufacturer/buyer relationship but one that’s more like family member/family member.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519667363029-SCCGOH46NI2GV0OVLX8W/Brand+ORBITs+Book+-+Recreated+Graphics+-+Relationships.png</image:loc>
      <image:title>ORBIT</image:title>
      <image:caption>Brands are relationships. This graphic shows four types of relationships companies can have with customers: 1. Persuade &amp; promote; 2. Listen &amp; learn; 3. Connect &amp; collaborate; and 4. Enable &amp; empower.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519667862603-PW9A81S5MA0QG1G6OJCO/1311-arrow-right12.png</image:loc>
      <image:title>ORBIT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.shift.to/unlearning</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092104466-RN5HJ1VMWBQICQHO3004/yeshi-kangrang-325341-unsplash.jpg</image:loc>
      <image:title>Unlearning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519091188522-ETWK10DXDWZUWULBPBGM/ray-hennessy-233426-unsplash.jpg</image:loc>
      <image:title>Unlearning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092036584-A0SAUN4QVKU2UJF5BSKK/headway-537308-unsplash.jpg</image:loc>
      <image:title>Unlearning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519094098302-W5OQTFZLOKQAWP90MB16/0904+Align+Center+Vertical+200.png</image:loc>
      <image:title>Unlearning</image:title>
      <image:caption>  Achieve both alignment and autonomy throughout the organization</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519145899720-O15SXSCOSP2XPPIQAQAE/Circle+Hierarchy+4.png</image:loc>
      <image:title>Unlearning</image:title>
      <image:caption>Operationalize strategy throughout a network</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519094160719-35JL1SVN853TIX4PQBUD/0840+Arrows+Split+200.png</image:loc>
      <image:title>Unlearning</image:title>
      <image:caption>  Empower employees to make good decisions at every fork in the road</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519093240396-2IFNG2JP7YF9MBZQ0YE9/AdobeStock_89273510+%5BConverted%5D.jpg</image:loc>
      <image:title>Unlearning</image:title>
      <image:caption>Principles can “nest” inside other principles, like Russian dolls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519093331170-F09UFAAFSRKW6B4NA56X/Narrative+Workbook+Cover%40800x.png</image:loc>
      <image:title>Unlearning</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.shift.to/communities</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092104466-RN5HJ1VMWBQICQHO3004/yeshi-kangrang-325341-unsplash.jpg</image:loc>
      <image:title>Communities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519091188522-ETWK10DXDWZUWULBPBGM/ray-hennessy-233426-unsplash.jpg</image:loc>
      <image:title>Communities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092036584-A0SAUN4QVKU2UJF5BSKK/headway-537308-unsplash.jpg</image:loc>
      <image:title>Communities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519094098302-W5OQTFZLOKQAWP90MB16/0904+Align+Center+Vertical+200.png</image:loc>
      <image:title>Communities</image:title>
      <image:caption>  Achieve both alignment and autonomy throughout the organization</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519145899720-O15SXSCOSP2XPPIQAQAE/Circle+Hierarchy+4.png</image:loc>
      <image:title>Communities</image:title>
      <image:caption>Operationalize strategy throughout a network</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519094160719-35JL1SVN853TIX4PQBUD/0840+Arrows+Split+200.png</image:loc>
      <image:title>Communities</image:title>
      <image:caption>  Empower employees to make good decisions at every fork in the road</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519093240396-2IFNG2JP7YF9MBZQ0YE9/AdobeStock_89273510+%5BConverted%5D.jpg</image:loc>
      <image:title>Communities</image:title>
      <image:caption>Principles can “nest” inside other principles, like Russian dolls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519093331170-F09UFAAFSRKW6B4NA56X/Narrative+Workbook+Cover%40800x.png</image:loc>
      <image:title>Communities</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.shift.to/networks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092104466-RN5HJ1VMWBQICQHO3004/yeshi-kangrang-325341-unsplash.jpg</image:loc>
      <image:title>Networks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519091188522-ETWK10DXDWZUWULBPBGM/ray-hennessy-233426-unsplash.jpg</image:loc>
      <image:title>Networks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092036584-A0SAUN4QVKU2UJF5BSKK/headway-537308-unsplash.jpg</image:loc>
      <image:title>Networks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519094098302-W5OQTFZLOKQAWP90MB16/0904+Align+Center+Vertical+200.png</image:loc>
      <image:title>Networks</image:title>
      <image:caption>  Achieve both alignment and autonomy throughout the organization</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519145899720-O15SXSCOSP2XPPIQAQAE/Circle+Hierarchy+4.png</image:loc>
      <image:title>Networks</image:title>
      <image:caption>Operationalize strategy throughout a network</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519094160719-35JL1SVN853TIX4PQBUD/0840+Arrows+Split+200.png</image:loc>
      <image:title>Networks</image:title>
      <image:caption>  Empower employees to make good decisions at every fork in the road</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519093240396-2IFNG2JP7YF9MBZQ0YE9/AdobeStock_89273510+%5BConverted%5D.jpg</image:loc>
      <image:title>Networks</image:title>
      <image:caption>Principles can “nest” inside other principles, like Russian dolls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519093331170-F09UFAAFSRKW6B4NA56X/Narrative+Workbook+Cover%40800x.png</image:loc>
      <image:title>Networks</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.shift.to/exponential-thinking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092104466-RN5HJ1VMWBQICQHO3004/yeshi-kangrang-325341-unsplash.jpg</image:loc>
      <image:title>Exponential Thinking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519091188522-ETWK10DXDWZUWULBPBGM/ray-hennessy-233426-unsplash.jpg</image:loc>
      <image:title>Exponential Thinking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519092036584-A0SAUN4QVKU2UJF5BSKK/headway-537308-unsplash.jpg</image:loc>
      <image:title>Exponential Thinking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568d7bac7086d7180fc4642c/1519094098302-W5OQTFZLOKQAWP90MB16/0904+Align+Center+Vertical+200.png</image:loc>
      <image:title>Exponential Thinking</image:title>
      <image:caption>  Achieve both alignment and autonomy throughout the organization</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Session 5: Finding your Edge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>New Products - Shift Expedition (TEST)</image:title>
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      <image:title>New Products - Shift Expedition (TEST)</image:title>
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      <image:title>New Products - Shift Expedition:  From Manager to Multiplier</image:title>
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