How do we think about engagement in a many-to-many world? How do we make the shift from Push to Pull?
Imagine a solar system. Your brand is the sun.
Your customers, employees, partners and influencers are the planets in orbit around your sun. These ORBITs are:
The gravity field is generated by trust, gratitude and reciprocity. Gravity attracts new people into this social system and keeps everyone connected.
ETC ETC - CONTINUE ON THE COPY