Brand Orbits

How do we think about engagement in a many-to-many world? How do we make the shift from Push to Pull?

Imagine a solar system. Your brand is the sun.

Your customers, employees, partners and influencers are the planets in orbit around your sun. These ORBITs are:

Ongoing
Relationships

Beyond
Individual
Transactions

The gravity field is generated by trust, gratitude and reciprocity. Gravity attracts new people into this social system and keeps everyone connected.

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Brand Orbits Sightings

The Latest Insights on Brand Orbits