Social Currency

To transform an audience into a community you need three things: shared purpose, shared identity and social currency.

By definition, a currency is a store of value and a medium of exchange.

  • Markets use financial currencies to complete transactions.

  • Communities use social currency to reinforce relationships.

Consider the experience of moving. You can hire a professional mover and pay them in cash. Or you can ask your friends and give them pizza and beer. You can’t pay the mover in pizza. And your friends would find it awkward to take your money.

To accelerate the “liquidity” of relationship in your social system, you create your own social currency, or facilitate the exchange of new ones.


Social Currency Sightings

The Latest Insights on Social Currency