Shift Thinking is based on the premise that in times of transformation, in order to change what we do, we first must change how we think. We need to unlearn the mental models that have grown outdated and embed new models. The following articles explore the need for new ways of thinking and introduce the key multipliers that enable value creation in a digital age.
Everyone these days is looking for a disruptive business model. But a business model is only one part of the equation. Equally important is the mental model behind the business model, as well as a measurement model for both.
In every aspect of business, we are operating with mental models that have grown outdated or obsolete. What holds us back isn't learning, but unlearning. When we learn, we add new skills or knowledge to what we already know. When we unlearn, we step outside the mental model in order to choose a different one.
Do you have an innovative idea or solution? Your value proposition won’t be enough to persuade buyers or users. You need to give them a new mental model. Learn the three steps to Shift Thinking.
We live in a time of profound disruption and accelerating change. Every aspect of society is in flux. How do we make sense of these changes? What does it mean for leaders, organizations and communities?
Most of us have well-founded concerns about career obsolescence. Confront your fears and stave off FOBO by first changing how you think. With new mental models, we can be more resilient, more relaxed, and more relevant.
Ask yourself how these six fundamental shifts ushered in by the era of mass collaboration are affecting your organization. Your answers will tell you more about where you are in the social revolution than how many likes you have on Facebook or followers on Twitter.
Markets today move exponentially with too much uncertainty. The solution is to shift the mindset of growth from “rocket launch” to “laboratory”. You need to be constantly experimenting, adapting, and learning — rather than analyzing, planning, and optimizing.
Exponential growth requires an exponential mindset. Incremental is satisfied with 10% better. Exponential is out for 10X and something fundamentally different.
You've probably taken personality tests like Myers-Briggs. But how useful are they day to day? It turns out understanding how people think is more useful than knowing their personalities. Discover a new way of thinking about thinking.
Design thinking is popular these days. We design products, experiences, and even business models. But something is missing. We’ve embraced design thinking, but we’ve failed to design our thinking.
The term “company DNA” is sometimes used as a shorthand for an organization’s culture and strategy — a metaphor for what makes it unique. But there may be more to the metaphor. Understanding your company’s DNA can help you know what you can and can’t do, and how to achieve agility and authenticity in a changing world.
The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.
Discover how to create a narrative that energizes your executives, inspires employees, excites partners, and attracts customers.
What makes a brand successful in the digital age? New research suggests digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers
Thanks to social media, the new challenge is how to have influence from a distance. Our mental models are ill-suited for this challenge. To understand influence from a distance, we must look to a different kind of force: not mechanical or biological, but gravitational.
What does brand loyalty mean in a digital age? It’s not enough to have repeat transactions. You need reciprocity, advocacy and an ongoing relationship built around a shared purpose. How? With gratitude.
There are many ways to create customer gravity. Start with a purpose both you and your customer care about. Then create an engagement platform that creates value. Finally, look for partners who can bring expertise, resources, credibility, and reach.
What are the two most important principles for marketers looking to engage customers and grow revenue in the digital and social age? 1) Empower your customers to be brand advocates and 2) Treat your entire organization as your marketing team.
We normally think of insurgency in a political context, but today’s digital technologies are creating a similar dynamic in business. If you fail to listen, engage, and involve your customers—customers who are now co-creators and collaborators—you may find yourself with a customer insurgency on your hands.
How Nike, Kraft and other brands are following the principles of a gift economy to drive real customer engagement on social media—and why you can’t pay your movers with pizza and beer.
Every organization has its mission, goals, and strategies to tell people where to go. They also have rules, policies, and procedures that tell people what to do. But few organizations have comprehensive, communicated, and contextualized doctrine to empower decision-making across the organization.
How can you push decision-making closer to the ground while still ensuring that team members make the right decisions? Doctrine, a concept borrowed from the military, offers a powerful way to exert influence without centralized control.
Organizations today need to be big and fast. To mitigate the tradeoffs between size and speed, agility and scalability, many are shifting from hierarchies to networks, choosing a better leadership model for the 21st century.
You don't have to be a Silicon Valley startup to have a platform strategy and harness network effects. Just connect the five different types of capital.
To keep up with the pace of innovation and stay relevant to customers, top Silicon Valley marketers share the importance of the seven P’s of platforms: people, participate, personalize, product, process, pay, and partner.
Instead of The Internet of Things, leaders should be thinking about the Social Network of Things. But connected products aren’t the same as social products. The real revolution will come when objects are collaborating around a shared purpose.
How building a better platform and enabling others to create value will give you the competitive advantage. Lessons of Platform Thinking from leaders like Nike, Amazon and AirBnB.
For years, Starbucks has dreamt of creating its own branded currency. But the reality has fallen short of the vision. But blockchain-based currencies will enable Starbucks — and countless other brands — to create their own branded currencies easily and affordably.
Coupons. Gift cards. Loyalty points. These tried-and-true tools are now part of a new revolution in retail. When viewed and used together, they make up different forms of Branded Currency.
When it comes to a crisis happening, the question seems to no longer be “if” but “when.” Every leader needs to be prepared. By their very nature, crises put things in a whirlwind and emotions run high. These lessons from top executives will enable you to keep your cool and make smarter decisions.
What enables companies to successfully execute their strategies? It’s not what you think. It’s how they think. In particular, understanding the differences in thinking styles, the importance of ownership, the nature of narrative, and differences in metrics.
Rebels and revolutionaries get a lot of attention, but catalysts should get more of the credit. In an homage to Apple's Think Different Campaign, we celebrate the catalysts who build bridges and transform the status quo.