Welcome to your Shift Expedition® on Strategic Narrative. I’m Mark Bonchek, the founder of Shift Thinking. The purpose of this Guidebook is to give you a new way of thinking about digital storytelling that creates more enduring and authentic engagement and differentiation.
This Guidebook is a followup to my recent webinar, "Say Goodbye to Hollywood." Watch the recording here.
What to Expect
Each chapter of this Guidebook presents a key element of the Shift Thinking approach to Strategic Narrative. You’ll see examples of each element from companies you know. And you’ll get a simple exercise to start applying the method to your own business.
Each chapter has worksheets to walk you through the journey. At each stage, you can fill in a few notes on your thoughts on the exercise to keep your journey moving forward.
I think you will be amazed at how quickly you can start to see new opportunities open up when you change how you think before trying to change what you do.
Table of Contents
Visit shift.to/narrative to get this guidebook as a PDF