Why the Problem with Learning is Unlearning

Why the Problem with Learning is Unlearning

In every aspect of business, we are operating with mental models that have grown outdated or obsolete.  What holds us back from digital transformation isn't learning, but unlearning. When we learn, we add new skills or knowledge to what we already know. When we unlearn, we step outside the mental model in order to choose a different one.

Letting Go Without Losing Control

Letting Go Without Losing Control

Every organization has its mission, goals, and strategies to tell people where to go. They also have rules, policies, and procedures that tell people what to do. But few organizations have comprehensive, communicated, and contextualized doctrine to empower decision-making across the organization.

Build Your Brand as a Relationship

Build Your Brand as a Relationship

The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.

Focus on Keeping up with Your Customers, not Competitors

Focus on Keeping up with Your Customers, not Competitors

The greatest challenge to companies today is not keeping up with their competitors, but with their own customers.  One reason is that individuals are transforming to digital faster than organizations.  You have to learn how to think like your customer.