The Mindset Your Company Needs to Grow Organically

The Mindset Your Company Needs to Grow Organically

Markets today move exponentially with too much uncertainty. The solution is to shift the mindset of growth from “rocket launch” to “laboratory”. You need to be constantly experimenting, adapting, and learning — rather than analyzing, planning, and optimizing.

How Leaders Can Keep Their Cool in a Crisis

How Leaders Can Keep Their Cool in a Crisis

When it comes to a crisis happening, the question seems to no longer be “if” but “when.” Every leader needs to be prepared. By their very nature, crises put things in a whirlwind and emotions run high. These lessons from top executives will enable you to keep your cool and make smarter decisions.

The Most Successful Brands Focus on Users - Not Buyers

The Most Successful Brands Focus on Users - Not Buyers

What makes a brand successful in the digital age? New research suggests digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers

How Blockchain will Enable Starbucks to (finally) Create its own Currency

How Blockchain will Enable Starbucks to (finally) Create its own Currency

For years, Starbucks has dreamt of creating its own branded currency. But the reality has fallen short of the vision. But blockchain-based currencies will enable Starbucks — and countless other brands — to create their own branded currencies easily and affordably.