What Creativity in Marketing Looks Like Today

What Creativity in Marketing Looks Like Today

Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. These changing roles require a new way of thinking about creativity in marketing.

How to Discover Your Company's DNA

How to Discover Your Company's DNA

The term “company DNA” is sometimes used as a shorthand for an organization’s culture and strategy — a metaphor for what makes it unique.  But there may be more to the metaphor. Understanding your company’s DNA can help you know what you can and can’t do, and how to achieve agility and authenticity in a changing world.

Why the Problem with Learning is Unlearning

Why the Problem with Learning is Unlearning

In every aspect of business, we are operating with mental models that have grown outdated or obsolete.  What holds us back isn't learning, but unlearning. When we learn, we add new skills or knowledge to what we already know. When we unlearn, we step outside the mental model in order to choose a different one.