Narrative
Mark Bonchek
How to Build a Strategic Narrative

Discover how to create a narrative that energizes your executives, inspires employees, excites partners, and attracts customers.

How to Build a Strategic Narrative
Thinking Styles, Styles-Featured
Mark Bonchek
What Kind of Thinker Are You?

You've probably taken personality tests like Myers-Briggs.  But how useful are they day to day?  It turns out understanding how people think is more useful than knowing their personalities. Discover a new way of thinking about thinking.  

What Kind of Thinker Are You?
Orbit
Mark Bonchek
Why Gratitude Trumps Loyalty

What does brand loyalty mean in a digital age? It’s not enough to have repeat transactions. You need reciprocity, advocacy and an ongoing relationship built around a shared purpose. How? With gratitude.

Why Gratitude Trumps Loyalty
Unlearn
Mark Bonchek
Selling a New Way of Thinking

Do you have an innovative idea or solution? Your value proposition won’t be enough to persuade buyers or users. You need to give them a new mental model. Learn the three steps to Shift Thinking.

Selling a New Way of Thinking
Orbit
Mark Bonchek
Marketing Can No Longer Rely on the Funnel

Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.

Marketing Can No Longer Rely on the Funnel

What If You Could Learn Design from Apple?

What If You Could Learn Design from Apple?

The assumption in leadership development is that corporate universities are for internal audiences. But what if corporate universities were for customers as well as employees?  There are competencies inside of companies that would be of value to those on the outside. What would happen if we turned the corporate university inside out?

Letting Go Without Losing Control

Letting Go Without Losing Control

Every organization has its mission, goals, and strategies to tell people where to go. They also have rules, policies, and procedures that tell people what to do. But few organizations have comprehensive, communicated, and contextualized doctrine to empower decision-making across the organization.

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Build Your Brand as a Relationship

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Build Your Brand as a Relationship

The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.