The assumption in leadership development is that corporate universities are for internal audiences. But what if corporate universities were for customers as well as employees? There are competencies inside of companies that would be of value to those on the outside. What would happen if we turned the corporate university inside out?
The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.