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People Are the New Channel

People Are the New Channel

What are the two most important principles for marketers looking to engage customers and grow revenue in the digital and social age? 1) Empower your customers to be brand advocates and 2) Treat your entire organization as your marketing team.

Countering a Customer Insurgency

Countering a Customer Insurgency

We normally think of insurgency in a political context, but today’s digital technologies are creating a similar dynamic in business. If you fail to listen, engage, and involve your customers—customers who are now co-creators and collaborators—you may find yourself with a customer insurgency on your hands.