Speaking & Presentations
Mark Bonchek is in the epiphany business. His talks do more than educate and engage. They produce profound insights into the challenges and opportunities of business in the 21st century. Mark's message of transformative change and exponential growth is relevant for leaders at every level and for organizations in every industry. Through the framework of Shift Thinking™, Mark delivers a powerful prescription for how to organize, engage, and compete in the digital age.
"DESIGNING BRAND ORBITS" // ANa/B2B Masters, June 2017
"BRAND ORBITS" // SHIFT Summit, June 2014
BUILDING A TRIBE // STOCKHOLM, NOVEMBER 2016
PAST SPEAKING TOPICS
Mark's presentations are customized to client's individual needs and objectives. He identifies the shifts happening in your industry and the conceptual "power tools" that will spark epiphanies for your audience.
Mark's message is perfectly suited to professional audiences, whether executives and leaders, managers and teams, or employees and customers. Mark is experienced in delivering keynotes to large audiences, facilitating retreats, hosting conference panels, and conducting team workshops .
Sample topics are listed below; contact us to discuss your specific needs.
Updating our mental maps
for a new business landscape
Today’s rapidly changing landscape of business and society has made our mental maps obsolete. In the 20th century, value was created by mass production, and engagement by mass communication. In the 21st century, value is created by mass collaboration, and engagement by network communication. Leaders need to shift their thinking: from product to platform, hierarchy to network, audience to community, and push to pull.
Strategy, Change, Innovation, Communication, Digital Trends, Learning
Generating gravity to pull in customers,
employees, and partners
Digital technology is forcing marketers to rethink brand relationships and reinvent customer engagement. Market leaders like Nike, Sephora, Apple, and Adobe are making a shift from push to pull, creating gravity fields that pull customers, employees and partners into orbit around their brands. Learn how to create your own brand orbits with a shared purpose, strategic narrative, social currency, peer connections and little data.
Marketing, Engagement, Branding, Customer Relationships, Loyalty
Letting go without
Leaders today face a dilemma in how to manage and govern their organizations. They want to empower their people to innovate and adapt, but fear too much autonomy will cause confusion or chaos. Is there a way to transcend the tradeoff between alignment and autonomy? Organizations as diverse as U.S. Special Forces, Google, and Wikipedia provide a roadmap for distributing power and aligning effort. The secret is a set of principles that guide decision-making under changing circumstances.
Leadership, Governance, Management, Networks, Holacracy
GUTENBERG TO ZUCKERBERG
Unleashing the potential
of the social revolution
Social media like Facebook and Twitter have changed the way we connect, communicate, and stay informed. But what does it all mean? And where is it all going? This talk will reveal why digital technology is so disruptive, and why the biggest changes may lie ahead. You will learn the power of many-to-many communication and gain insight into the next digital revolution, as the "Internet of Things" becomes the social network of things. If you have people who still don’t “get social,” this is the talk for them.
Social Media, Data, Technology, Internet of Things, Co-Creation
To change how you work,
first change how you think
Albert Einstein once said, "We can't solve problems by using the same kind of thinking we used when we created them." The essence of innovation is therefore as much about unlearning as learning. In this talk, you will learn to recognize your own mental models, identity those that stand in your way, and create new ones for yourself and others. The ability to unlearn is relevant for anyone involved in innovation, from salespeople selling innovative products to leaders fostering innovation in their companies.
Learning, Change, Growth, Innovation, Co-Creation, Transformation
The new relationship between
physicians and patients
Health care is in the midst of a profound transformation. Business models are shifting from fee-for-service to population health. Behavior change is now vital to profitable growth. Technology is empowering and connecting patients who expect to participate in their diagnosis and treatment. The relationship between physician and patient is shifting from compliance to co-creation. Everyone in health care needs new thinking to survive and thrive in the new world created by regulatory and technological change.
Health care, Co-creation, Innovation, Engagement, Strategy