The new battleground for audience engagement and awareness is owned media. By focusing on three areas—content, community and context—innovative brands create a gravitational field that pulls in customers and prospects.
The most successful companies in business today—Apple, Google, and Nike--have something in common. Where traditional companies push out messages and products, these companies pull customers in. Discover how they create a gravitational field that pulls customers into their orbit, like the sun in a solar system.