What are the two most important principles for marketers looking to engage customers and grow revenue in the digital and social age? 1) Empower your customers to be brand advocates and 2) Treat your entire organization as your marketing team.
The most successful companies in business today—Apple, Google, and Nike--have something in common. Where traditional companies push out messages and products, these companies pull customers in. Discover how they create a gravitational field that pulls customers into their orbit, like the sun in a solar system.